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The advent of the internet has opened up novel vistas for doing business. As per a survey, India will have around 500 million internet surfers by 2017. This creates a remarkable opportunity for businesses to market their services to a growing population of internet surfers.

conversion rate optimization stats has taken along with it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, do not work on the web.

Inbound or internet marketing, is marketing on the internet or in the digital sphere. It requires into consideration things like page rankings browsing engine searches, advertising on se’s, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience a particular business wants to serve ads to.

The necessity to market services and products on the internet has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media marketing optimization (SMO).

A recently available survey noted that 34% of the firms surveyed had a digital online marketing strategy and 16% companies said that they use internet marketing on / off. An astounding 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers claim that you may still find businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.

It really is imperative for Indian businesses, specifically, in this age to realize the importance of experiencing an integrated online marketing strategy if they wish to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They will never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they will never have a powerful online proposition.

AN ELECTRONIC Marketing Company in India might help businesses harness the energy of a robust web-based marketing strategy. The application of novel platforms just like the social media can be a game changer as increasing numbers of people are using them to engage with brands. It is an excellent place to gain followers, engage with them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served to them to convert them into customers.

Online marketing is the present and the future. Businesses staying away achieve this at their own risk. It’s worthwhile to climb to the digital bandwagon while the time is right.